Lunya

Close-up of a woman wearing a cream-colored, ribbed sleeveless top, with text overlay asking about meeting and describing the fabric as cozy cotton silk.

Projects

Various

Type of Work

Creative Direction, Brand Strategy, Copywriting, Visual Direction, Editorial and Social Content

EDITORIAL CONTENT

A magazine article titled "Mumming & Multitasking with Sarah Shabacon" with two photos of a woman and two children. In the first photo, they are lying on a bed, and in the second, they are sitting on a bed with a dog.
A collage of multiple interview photos featuring Yrsa Daley Ward, a woman with curly hair, wearing blue pajamas, engaging in activities such as writing, reading, and relaxing at home during her morning routine.
An article titled "Ashley Abbott's Sanctuary For Work, Rest and Play" with a photograph of a woman lying on a bed in a bedroom with sunlight coming through curtains.
A blog post discussing mindful living, featuring photos of a woman in a ceramics studio, preparing her home for bed, and relaxing at home with plants and ceramics.

CAMPAIGN

Three unique vignettes celebrate Mom’s best advice as demonstrated by modern daughters. The commercial spots were supported by pairing photography, out of home placements, and an eight page ad spread in the New York Times.

Table set with various dishes, including soup, salad, asparagus, bread, wine, and condiments, with a quote overlay that says 'Mom Always Says Just Hide The Evidence.'
A motivational quote on a black background with a photo of a hand touching a plant. The quote reads: 'Mom always says everything in moderation, including moderation.'
A woman with dark hair and a black shirt, wearing gold layered necklaces, looks directly at the camera, raising her right hand behind her head. The image includes inspirational text at the top saying, "Mom always says," and at the bottom, "This too shall pass." The background is blurred, with some greenery visible on the left. The branding for LUNYA appears at both the top and bottom of the image.

CAMPAIGN

Three unique vignettes celebrate Mom’s best advice as demonstrated by modern daughters. The commercial spots were supported by pairing photography, out of home placements, and an eight page ad spread in the New York Times.

A city street corner with a large billboard on the building displaying images of a woman and a quote about moderation. Blurred vehicle passing in front of the corner, with some pedestrians on the sidewalk, including a woman waiting at a crosswalk.
Multiple posters with quotes about a mom, meditation, and resilience, displayed on a wall with graffiti, alongside advertisements for retail and restaurant spaces.
A newspaper named The New York Times lying on a concrete pavement with the headline 'SAY ANYWAY MOM' upside down.

EMAIL NEWSLETTERS

A woman sitting on a beige couch wearing purple sleep mask, white long sleeve shirt, purple shorts, with text overlay reading: "Purple is a neutral starting now."
An online shop page featuring purple and white dresses, a potted plant, and text about sleep sounds and fashion trends.

Email NEwsletters

A woman with short curly hair wearing a sage green sweatshirt, smiling with her arms raised, with another photo of her holding a mug and wearing the same sweatshirt. The ad promotes indoor thermal wear from Lunya.
Advertisement for washable silk rompers and sleepwear, showing women in different outfits, with focus on legs and fabric details.
A woman lying on a bed in a navy blue sleepwear, smiling, with orange and white pillows, a plant, and a wooden headboard in the background, promoting sleepwear and loungewear.
Fashion advertisement featuring a woman in a white T-shirt and rust-colored wide-leg pants, a woman in a satin slip dress and pink robe sitting on a chair, and a woman in a pink pajama set holding a wooden chair with a white background.

Social CONTENT

We partnered with Angie Banicki, astrologist to the stars, for a monthly branded horoscope series. The series proved as a successful lever to organically bump sales across channels, and engage with our audience beyond typical product marketing.

A pink gradient background with the phrase 'UGH. AS IF!' in bold silver letters. Surrounding the image are captions in pink text, including 'Temps are high, and emotions even higher.' at the top and '(Read: Cancer season)' at the bottom.
A pink and purple sky with clouds at sunset or sunrise, featuring the quote: "July's snoozes exposes are saying, hold my tears, and tap into your moodiest, dreamiest."
A digital illustration with pink text that says "Cancer is not for the weak." and a pink circled zodiac symbol for Cancer below. The background is white and the overall design is minimalistic.
A woman with shoulder-length brown hair and bangs standing in a white room wearing a pink slip dress. There is white text overlay on the image that reads, "Slip and soothe you with sleep, something famed, comfy, astrologist, pillow."